Political Campaign Yard Signs: How to Get the Most Bang for Your Buck

Most people understand and agree with the notion that yard signs are an important part of a political campaign. They pop up in parking lots, community members’ yards, in front of party offices, and on street corners during election season. Despite the insurgence of the internet and social media for political campaigns, yard signs still remain widely used from the smallest local elections all the way to presidential campaigns. In this post, we will look at what makes an effective political campaign yard sign.

What’s most important?

It may seem like a no-brainer, but the most important information to include on a campaign yard sign is the name of the candidate and the office they’re seeking. Both of these pieces of information should be easy to read by people who are driving by. To start, campaign staff should do research and create a list of polling locations and other locations where the signs will be placed. This can help to save money in the long run so you’re not ordering too many or too few signs.

What should you avoid?

Too much or difficult to read text is often a problem, when someone is driving down the road not only do they not have the time to read everything, it can even become a hazard. As you may have noticed, signs are typically made with primary colors. For one, red and blue are patriotic and also represent the two major parties. You can go outside the box, but be sure they’re easy to read in the shade, sun, and at night.

At Carter Associates’ Sign Factory, we are proud to use the highest quality materials to create cost-effective ways for businesses, campaigns, and organizations to spread their messages through booster signs, political yard signs, golf outing signs, display boards, and more. If you have been looking for a trusted and reputable company to manufacture and print political campaign signs for your campaign or for any other reason, contact us today!