The Four Steps in Using Business Yard Signs to Reach New Customers

Planning

It’s a good idea to begin by planning a sort of campaign for your business yard signs. To do this you need to ask yourself a few questions.

• What is the purpose of the campaign? For new customers to visit your store or website, give you a call or to simply reinforce brand identity?
• How will you get people to take the action you hope for them to take? Coupons, sales, or promo codes?
• What audience will you be targeting with your campaign? Where are the best locations to put your business yard signs to reach them? Will you need permission from private property owners?
• What is your budget and how many signs do you need?
• What is your goal and how will you track if the campaign has accomplished this goal?

Designing

The most important thing about designing a business yard sign is making sure your business name and logo is clear and easy to read along with any other text or images that are on the sign. Because these signs will likely be being read while passing by in a car, you should use simple font that’s recognizable to your eyes. It’s also a good idea to use colors that show a lot of contrast.

Printing

Once you have your design, it’s time to print. There are many different variables to consider such as what size, is it two sided or one sided, what material will you use, what type of stakes or grommets will you use, and how many signs you will need printed for your campaign?

Distributing

After your signs are printed at Carter Associates’ Sign Factory, it’s time to distribute throughout the locations you noted in your campaign plan. Once they’re all distributed begin tracking metrics to see if your business yard sign campaign was effective.