It’s a good idea to begin by planning a sort of campaign for your business yard signs. To do this you need to ask yourself a few questions.
- What is the purpose of the campaign? For new customers to visit your store or website, give you a call or to simply reinforce brand identity?
- How will you get people to take the action you hope for them to take? Coupons, sales, or promo codes?
- What audience will you be targeting with your campaign? Where are the best locations to put your business yard signs to reach them? Will you need permission from private property owners?
- What is your budget and how many signs do you need?
- What is your goal and how will you track if the campaign has accomplished this goal?
